Hult MBA students through to MassChallenge UK finals Hult Blog

Run​T​our, consisting of a group of MBA students from Hult London, have been accepted as finalists to the 2015 MassChallenge UK startup accelerator program. Over 800 applications were received and they are one of the last few standing. ​Finalists will receive free office space, regular dedicated mentorship, educational workshops, and a global professional network. At the conclusion of the program in October, Run​T​our will​ compete against the other finalists​ to win a ​share of up to  £500k in cash prizes, all with no equity taken ​and no​ strings attached. Were excited that RunTour will be joining our first U.K. cohort, bringing with them​ the entrepreneurial​ expertise​ they developed at Hult. ​What began as an assignment has now turned into a serious business and we are committed to helping them succeed, says Rekha Mehr, Director of Partnerships for MassChallenge UK​. Hult MBA students Sarah Lipes, Sarah Milewski, Rosa Guzman, Daniel Murillo, and Erik Borge Andreassen, have developed the RunTour app, which offers sightseeing runs in different locations, without having to plan ahead or think too much about the tour. When a user has an unexpected hour to spend, they can open the RunTour app and find guided running routes. The user can then tailor their routes to a specific distance or popular landmarks, then use the GPS guided tour to eliminate the risk of getting lost. Sarah Lipes, MBA student at Hult, says: â€Å"We were extremely surprised and honored to be a part of the MassChallenge UK. We were slightly intimidated showing up and pitching in gym clothes when everyone else was wearing suits, but this is what makes us special. Our team is fun, and our idea is simple but useful, and we have received lots of positive feedback, which has spurred us to continue with our efforts. It will be challenging with our team on three different continents, but that is also what makes the whole thing fun and dynamic.† Rebecca Churchill, Executive Director at Hult London, is delighted for the team and said: â€Å"Hult is all about providing practical business education and this goes to prove it. I am really proud of Sarah and her fellow students and excited about them bringing their app to market with the support of MassChallenge UK. Our curriculum is based on real market insight and this truly gives our students a head start in the global market place.† Kickstart your career in Europes biggest startup cluster by studying at Hults London business school. To find out more, take a look at our blog Top 3 reasons why London is the best city on earth. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

An Advertising Model And Recommendations For Starbucks - 4125 Words

An Advertising Model And Recommendations For Starbucks (Essay Sample) Content: TABLE OF CONTENTS1: EXECUTIVE SUMMARY.......................................................................................32: SITUATIONAL ANALYSIS..42a: History and Background42b: Product Evaluation.52c: Consumer Evaluation.62d: Competitive Analysis.83: MARKETING GOALS93a: Marketing Objectives..94: BUDGET.105: Advertising Recommendations115a: Target Market.....115b: Advertising Communication Objectives.125c: Creative Strategy.126: Media recommendations..166a: Media Problem.166b: Media Objectives.166c: Media Strategy.176d: Media Plan187: SALES PROMOTION..198: EXECUTIONS..19Advertising plan working model for Starbucks CoffeeName:University:Course:Lecturer:Date:1: Executive summaryStarbuck is a coffee retailer formed in 1985 and it operates one of the best coffee brands, through its expansion plans of creating network of stores all round America as well as opening hundreds of new locations in other parts of the world. Apart from their specialty coffee they offer othe r beverages like espresso and other complementary food items related to coffee. Starbucks has a great reputation for investing in their employee, providing them with a conducive environment that creates a good ambiance to offer satisfactory services to its customers.Despite this, the brand has faced decline in its share value. The company is committed to conserving the environment by adopting the use of recyclable products. The company is at the fore front of promoting conservation through various programs. Their organization system has been developed in a way that even the lowly paid employees feel valued and acknowledge that they do play a role in the success of the company.The company has had major expansion programs but the plan was cut short by the falling of its stock prices. Starbucks mission is to be a respected and recognized brand for coffee and specialty drinks. They aim to make Starbucks Coffee locations a frequent place to visit besides work and home. For the company t o achieve this they must continue to expand by opening more retail locations and introducing unique products to prevent their customers from going to other coffee shops.Even though it is the strongest player in the industry, it is faced with a lot of challenges. They include the ability to provide an impressive experience to warrant return for the same product, competition from fast foods and market saturation. Going forward the company must seek to partner with other operators to increase its revenues and brand awareness.2: Situational analysis2a: history and backgroundStarbucks Coffee retail outlets were the first to be established; later the company has diversified into other complementary and related industries such as bottled water.Starbuck has specialized in adapting to the needs of the customers as and when they arise. The present challenge is for Starbucks Corporation to package its coffee in a way that appeals to the customers and create a long lasting experience for its cu stomers. They have a high differentiation strategy to please their customers in every way possible. The company will continue with these trends as it makes plans to adopt new promotion strategies.Starbucks coffee is considered the best in the industry; this is good for the company since it already has a competitive edge of some sought in that people associate themselves with the Starbucks Coffee brand. The primary expansion strategy for Starbucks is to open more retail locations as compared to its competitors. This can be a good move as these locations allow them to access domestic market as well as the international market wherever they are. This can also be a disadvantage; currently Starbucks existing coffee locations are performing better as compared to the expanded locations. This is evidence that Starbucks needs a new advertising model to help the increase company increase sales in its new locations.In term of the development stages of the coffee industry, it operates in matur e stage. This has caused stagnation in coffee sales; Starbucks has opted to branch into different markets such as the music industry to leverage itself against low sales volume.Overall, Starbucks coffee is doing well in the market and its unique environment and atmosphere makes it had for competitors to emulate. Although there are culture differences across the world, there are similarities that exist, many that Starbuck can use to create a consistent environment, similar to that in the US. Starbucks has the ability to become a strong international competitor what is needed now is a thorough examination of its marketing strategy to embrace and a global mindset in its operation.2b: Product evaluationStarbucks uses contemporary designs that unify various age groups. In various Starbucks Coffee locations, free internet is provided giving customers the luxury of enjoying their coffee while they are connected to the rest of the world. Their presence in online platforms is another avenue they use to pass information about new products and upcoming social responsibility events. The company also uses online to help customers access coffee for home brewing.Customers can easily change their beverage provider since there are no switching costs involved, what keeps them with the Starbucks coffee is the reputation and the brand loyalty they have created.In US, creation of monopolies and dominance is limited, as Starbucks embarks on an advertising campaign for its coffee, laws and regulation limiting monopoly need to be followed. The company is at the fore front of conserving the environment and their participation needs to be felt even as the company moves forward.The coffee industry is moving nearer to t...