Ethics and Corporate Responsibility in the Workplace and the World Essay Example for Free

Ethics and Corporate Responsibility in the Workplace and the World Essay Abstract This paper will examine the ethics of a pharmaceutical company by the name of PharmaCARE. Stakeholders will be discussed, and the treatment of rank and file workers versus executives will be analyzed. Also the proposed firing of three of PharmaCare’s workers will be debated. Additionally obligations, protection, and whistleblowing opportunities will be examined on behalf of Allen a manager for the company. PharmaCARE’s environmental initiatives will be assessed and compared to their efforts to stop environmental laws and regulations. The Environmental Response, Compensation, and Liability Act ( CERCLA) will be reviewed, and all provisions which apply to the PharmaCARE scenario will be discussed. PharmaCARE is one of the world’s most successful pharmaceutical companies. It has a reputation for producing high quality products that saved millions of lives, and enhance the quality of millions of others. The company sponsors a program that offers free and discounted medication to low income customers. PharmaCARE has many stakeholders. Stakeholders being any one or group owning a significant percentage of a company shares, or a person or group not owning shares in an enterprise but affected by or having interest in its operation.(W.Dictionary) Having established the definition of a stakeholder, one can concur that PharmaCARE has plenty. When identifying the company’s stakeholders the first that come to mind are the investors, shareholders and employees, without these people the company would cease to exist. The secondary stakeholders are the customers, suppliers, communities, clinics, hospitals, and doctors’ offices, all of these groups have an interest or wil l be affected by the operations of PharmaCARE. Established in New Jersey, PharmaCARE owns a substantial manufacturing facility in the African nation of Colberia. The natives of the land are extremely poor and maintain the lowest standard of living. PharmaCARE employs the natives, paying them a measly one dollar a day salary to gather plants and carry up to fifty pounds five miles. The company executives that run the facility on the other hand live in a luxury compound provided by the company. PharmaCARE’s practice of paying people to work for a dollar a day is totally utilitarian. They are getting cheap labor and destroying the land of the natives without even trying to provide a structure to help the people out of poverty, or provide equipment or facilities to help them replenish their land. PharmaCARE is morally corrupt, they have no sense of community when it comes to their bottom line. The executive of PharmaCARE are paid sizable salaries and are treated well. They are provided with facilities that contain all the amen ities. The lower ranking employees are treated as expendables. They are expected to work in unsafe conditions without complaint, or risk the chance of being fired. They are in some cases paid a salary so miniscule that it can be interpreted as modern day slavery. On the surface PharmaCARE looks to be an ethically sound company but when closely evaluated it is utilitarianism at its worst. Allen Jones a manager for the company was appointed to lead a new division created by PharmaCARE called CompCARE. The subsidiary was a way for PharmaCARE to avoid FDA scrutiny concerning the reformulation and selling of their top selling diabetes drug. The company quickly established CompCARE and did a low cost renovation to an office located close to headquarter. The new formulation of the drug was successful for treating Alzheimer and the success of CompCARE grew. As production and working hours increased employees began to fall ill. An employee brought to Allen’s attention that there was mold on the air vents, after contacting his supervisor Allen was told to ignore the fact. An EE by the name of Donna who previously had perfect attendance became so ill that she could no longer report to work because of the mold. So she eventually filed for workers compensation. Tom one of Allen’s best supervisor threaten to file a complaint with OSHA about the air quality at the fac ility because it was so bad. Lastly an EE named Ayesha filed an EEOC (Equal Employment Opportunity Commission) complaint  inferring that she had been looked over for a promotion because she was Muslim. Allen discussed the EE issues with his boss and was told to fire them all. Firing the EEs would not be the best decision for Allen, he has to consider the legal ramifications of his actions. Legally, Allen cannot fire Donna for filing for workers compensation, an EE is protected by law from retaliation for filing a claim. Donna had excellent work evaluations prior to her illness, Allen would have to provide sufficient evidence that firing her was not due to the filing of a workers comp claim. Firing Donna would surely bring an employment discrimination lawsuit against PharmaCARE, it would be wise for Allen to convince his boss to take care of the mold problem in the facility it would save the company money in the long run. Terminating Tom would also bring litigations against PharmaCARE, Tom could allege that he was wrongfully discharged, because he complained about his unsafe working conditions and threaten to inform OSHA (Occupational Safety and Health Commission). Under the Wrongful Discharge from Employment Act one cannot be terminated for reporting a violation of public policy or not for good cause once a probationary period is completed. Tom was Allen’s best supervisor, terminating him would be illegal. Allen needs to persuade his boss to remedy the mold problem at the facility, he needs to explain to him that it is in the best interest of the company. Lastly Allen could legally fire Ayesha, not because of her filing a complaint with EEOC (Equal Employment Opportunities Commission) but for not being able to substantiate the claim. Under the Employment-at- Will Act he can terminate her unless some type of contractual terms are stated or implied in the employer’s handbook. Allen’s managerial status puts him in a unique position, he has direct contact with the executives and daily interactions with the lower level EE. Allen is faced with legal and ethical issues, Allen has been told to allow workers to remain in a hazardous work environment. The air quality of the workplace is dangerous to the health of any one working in the environment. As a manager he has an ethical and legal duty to report the conditions of his jobsite to first his superiors, then to OSHA if no measures are taken to correct the problem. Allen’s boss has made it clear that nothing will be done about the air pollution, so reporting this problem to OSHA would  benefit Allen legally. As a manager Allen was made aware of the problem by an employee, if the employee decides to contact OSHA and inform them that they reported this problem to him he may be fired later for not taking steps to remedy the problem. Once you submit a complaint to OSHA your company cannot retaliate against you, this will protect Allen from getting fired and having legal action taken against him. Allen reporting to OSHA is his best option, his job will be protected and he would have done the right thing for the employees. PharmaCARE had recently announced its â€Å"We Care about Your World† initiative. They started recycling, and made packaging changes, these steps made them seem community friendly. Even as they took on these green initiatives, they lobbied to block environmental efforts that would benefit the greater good of the people. Also they entered poor villages and exploited the people and the land to their benefit with no moral gauge. It seems that PharmaCARE is promoting an image of environmental stewardship when they are actually ethically corrupt. They are misleading the community with their behind the scenes practices. If PharmaCARE is going to portray themselves as an environmentally friendly company than they should assume the responsibility of initiating a green program in all aspects of their productions within reason. Communities will support a company that they believe to care about the interest of the greater good and not just profit. PharmaCARE is jeopardizing their image w ith these unethical practices and if made public the company could possibly suffer an economic loss. Comprehensive Environment Response Compensation and Liability Act (CERCLA) also known as Superfund, was enacted by Congress in 1980. This law created a tax on the chemical and petroleum industries and provided broad Federal authority to respond directly to releases or threatened releases of hazardous substances that may endanger public health or the environment. The law authorized the EPA to identify companies or individuals responsible for hazardous waste contamination and require them to clean it up. If no party could be found responsible for the contamination then money from the superfund would be used for the cleanup. On October 17, 1986 CERCLA was amended to include more detailed provisions to better the process of  enforcing maintaining and cleaning contamination sites. They include increasing State involvement in every phase of the Superfund program, requiring Superfund actions to consider the standards and requirements found in other State and Federal environmental laws and regulations, and stressing the importance of permanent remedies and innovative treatment technologies in cleaning up hazardous waste sites. There are eleven provisions in all, they were added to give the states more authority in the matters of environmental protection, and bring awareness to the actual dangers to human health from hazardous waste. Provisions relating to PharmaCARE are the right to have safe and toxic free working conditions and the power of the state to enforce clean up, also the random site inspections. References Stakeholders. (n.d.) Dictionary.com Unabridged. Retrieved August 11, 2013, from Dictionary.com website OSHA: complying with workplace health and safety laws. (2013). Retrieved from www.nolo.com SARA Overview. (2013). Retrieved from www.epa.gov/superfund/policy Halbert, T., Ingulli, E. (2012). The duty of loyalty. In M. Staudt M. Stranz (Eds.), Laws and ethics in the business environment (7th ed.). Mason, Ohio: Cengage Learning

Terror in Small-Town, USA :: Example Personal Narratives

Terror in Small-Town, USA Situated between the lush green rolling hills, is Small-Town, USA. It was election day, and looking forward to a visit to the ice cream shop, I accompanied my grandfather as he drove the ten-mile journey to town. Country life offered little excitement, but that day an air of uneasiness replaced the usual contentment one felt while passing aged buildings, their drabness contrasted sharply by a few colorful, modern improvements. Having spent the first ten years of my life here, it was easy to detect any change in the town's mood. I pondered the worried expression on the faces of the few people we saw on the streets. It seemed everyone was in a hurry. There were not the usual groups gathered to exchange local gossip. Most noticeable was the absence of children. As my grandfather's dilapidated Ford approached the town's only traffic light, we were greeted-not by flashing red, yellow or green--but by uniformed National Guardsmen armed with guns and appearing much out of place in such placid surroundings. As our vehicle slowed to a stop, I was aghast as I saw before me a huge machine gun, pointed in our direction. A young guardsman walked briskly to the car and explained, almost apologetically, "Sorry Sir, but we'll have to search your car. Just routine procedure." As the car was being searched, we learned the reason for such drastic precautionary measures. A man whom we knew and who was a candidate for the sheriff's office, had been brutally murdered in the presence of his wife and daughter. It was rumored that the opposing party was responsible for the fatal shotgun blast, and other rumors stated that explosives would be brought into town to bomb the courthouse. As this unbelievable information was being given, I sat petrified, trying to convince myself that this was the same town where, only yesterday, old men in dirty overalls lounged around the courthouse, spitting tobacco and discussing the forthcoming election. Dogs and children had romped freely on the sidewalks, while women browsed in the stores for hours without buying anything. Strangely, all this had changed overnight, and the preconceptions I had about our peaceful country and the glorious right to vote were beginning to sound as a sour note.

Anabaptists

Digging deeper will bring to light many groups coming together under the belief that the state church was no longer leading and teaching biblical theology. There were groups that popped up all across Europe in the wake of reformation lead by Martin Luther, John Calvin, and Lurch Zinging. Even before the time of the Anabaptist movement there was a high level of persecution for those who stood against the state church and the pope. There was a difference between what the reformers were doing and what the Anabaptists were doing. The Reformers aimed to reform the old Church by the Bible; the Radicals attempted to build a new Church from the Bible. † There are also many great leaders from this radical group of Christians that need to be studied to know where this group was coming from. There is much more to this radical group known as the Anabaptists than meets the eye. Looking at the roller of the Anabaptist faith It Is seen as diverse and persecuted across Europe, seeking to build a biblical church and freedom from religious persecution. Anabaptist Beginnings look unto their origin.Anabaptist with the most literal definition means re-baptizes â€Å"from Go. ;v; and Paint(w). † ;v; meaning each or in the midst and meaning to â€Å"make whelmed (I. E. Fully wet)† Ultimately they received their name because they were Baptizing their converts even if they were already baptized as Children in the state church. Cornelius Dock breaks down the way each country at the time defined Anabaptists as he states â€Å"Anabaptist, which means re-baptizes, was a sixteenth-century spiritual, moral, and social renewal movement in Western Europe.In German-speaking lands its adherents were referred to as Taffeta– meaning Baptists or baptizes because they practiced believers' baptism. In The Netherlands they were called Depositing– baptism-minded† Dock goes on to point out that while the Anabaptists were beginning to pop up at the tail end of the reformation hey are generally connected with the Radical Reformation because the Anabaptists didn't think there was a way to reform the state church from within. They wanted to start from the foundation that the apostles used when building the church from the New Testament.Second we will have to look at the theological beliefs of the Anabaptists. The Anabaptist movement really followed in the footsteps and work of the great Protestant Reformers, biblical studies conducted by humanism leaders of the day, social and political fighting, the exploitation of people conducted by the state church, ND a deep urge to be spiritually fulfilled by the church. Bag shows how much influence their church model was able to gain in a short amount of time during their beginning.He states â€Å"the course of the Anabaptists was so swift, that their doctrines soon overspread the whole land and they obtained much following, baptized thousands and drew many good hearts to them; for they taught as it see med naught but love, faith and endurance, showing themselves in much tribulation patient and humble. † Most of the people that fell into the Anabaptist group also believed that the end of the world was coming to an end in the near future. Denny Weaver claims that theology of the Anabaptists is not unique to the Anabaptists that surfaced in the sixteenth-century.He believes at the root of all the theological beliefs sits a set of beliefs that can be found throughout the ages. He points out, â€Å"The central themes from the description of the Anabaptist-Mennonite tradition do not belong to Anabaptists and Mennonites alone. Rather, they depict an outlook running thought the entire history of Christianity sometimes as a motif within the dominant church, sometimes gaining expression though the structural alternative to the established church. So in the eyes of the Anabaptists at the time they were not coming up with new theologies, they were bringing the church back to its origin als roots.The state church has gone so far away from the Biblical teachings they saw no way to fix the church from the inside and sought reform through starting anew. Shining a light on the basic theological views of the Anabaptists we find any of the main staples you would find common in most protestant theologies from the time period. â€Å"When it comes to the tenets of Protestant theology, most Anabaptist groups adhered to sound teaching on the Scriptures, the Trinity, Justification by faith, and he atonement of Jesus Christ. They found Christ to be the center of their salvation Catholic Church had been presenting for such a long time. They also believed in the infallibility and inherently of scripture. This allowed them to build the rest of their theological beliefs from the Word of God placing a firm foundation for most of their core beliefs. The Anabaptist did not share all the same beliefs and basic tenets with the Protestants, which placed a target on their back for both C atholics and Protestants to aim at. They faced persecution from both religious groups because of some key preferences in core theology.The first major difference in beliefs comes in when talking about believer's baptism. They outright rejected infant baptism, as they saw no evidence in scripture of this practice. Both Catholics and Protestants practiced infant baptism and Catholics were under the belief that without being baptized you couldn't enter into heaven even as a child. â€Å"Their denial that infant baptism was true baptism led to the nickname. † Bag shows that the Anabaptist took their rejection of infant baptism a step further claiming the Anabaptist taught â€Å"that infant baptism is of the Pope and the Devil†The second major difference was their belief in the separation of Church and State. They wanted no part in any state church; instead they were made up of small individual churches much of what we see today in many churches. They wanted the community t o be involved in what they were doing and the government to stay out, keeping the politics separate as well. The first person to push for separation from the Church of England was Robert Browne and many feel that his Separatist group had many common beliefs with the Anabaptists that were forced to meet in secret or not formally meet at all in England.The key difference seems to be that the separation from the state was meant to be temporary in order to allow the church to get back on the right path and then have the state come back in. This was not the case in the Anabaptists view; they wanted permanent separation, as they didn't believe the church could be fixed with the state attached to it at all. Many of the Anabaptists fled the country moving across Europe to avoid religious persecution. The Third was a push for Christians to live in community with one another sharing material possessions with all others within the community.As most Anabaptists thought the end was coming soon t here was not real need to hoard material things for any length of time. Bag states that â€Å"Their repudiation of all personal property was emphatic; they preached barefooted and in coarse garments, wherever they went. † At times they would only travel with their clothing, a staff, and money to fulfill their calling to preach the Word of God to the elect. It should also be noted that in the early days of the Anabaptist in Switzerland they did not set out to be radically sectarian, but this was something they slowly moved to.They were pushed to this addict ideology because of the political hostility and a strong leadership from the sectarian movement. There is a general agreement among scholars today is that the communities of Anabaptists were small simple communities of re-baptized believers. The sign of brotherhood was a commitment to the community and being baptized into the body of Christ. Each community had a lead known as a shepherd and was typically chosen by the broth erhood of believers.His Job was teaching, exhortation and prayer for the it such as breaking of bread, community bible reading, and helping the community in alluding and upkeep. Anyone outside of these communities were considered to be heathen and an abomination. There were many small groups that had different beliefs on what the community should focus on and different rules the community was to follow. There were groups like the Silent Brothers that held to the belief that preaching was no longer needed and abolished it. They believed that the Apostle Paul taught there would be a time to be silent and they were in that time.They wouldn't answer any religious questions even if pulled aside and asked specific questions, â€Å"they would be silent and give him owe answer†. There was also a group called the Separate Spiritual Baptists that tried to take themselves out of the world and become monks. This group made all kinds of rules, from eat and drinking to standing and walking . They would scold anyone that was happy in the name of the Gospel. Many more groups existed under the title of Anabaptists that held to weird and quirky beliefs that never caught on in the larger groups.One group in particular has stretched the Word of God so far from its original meaning they appeared to be Just as far gone as the state run church. They were now as the Free Brothers and they held on to their Christian liberties and they took the freedom in Christ in the most literal sense. They thought it to be unchristian to tithe to the church and did away with the concept of debts. They also persuaded women to believe that it was impossible for them to enter into heaven without giving up their virtue.They taught that God would only let those who were willing to sacrifice everything they held dear into the gate of Heaven. Further they taught they shame and disgrace must be taken on for Chrism's sake, â€Å"for has not Christ said that he publicans and the harlots should enter f irst into the kingdom of heaven, before the righteous, by which was plainly meant that women should become harlots†. They taught that sin as impossible for those who were baptized as adults and having intercourse with the other members of the community was not sinful because of the spiritual bond they shared.This brings us to what Denny Weaver tells us about the group as a whole, â€Å"Because of the variety of backgrounds, sixteenth century Anabaptist could not, and did not, develop as an entirely homogeneous movement. † So because of all these different sects they were unable to fully connect all the groups united in faith and doctrine. Fourth many of the Anabaptists groups preached both pacifism and strict forms of Church discipline. Internal pressures to conform to the rules that the group had set up ruled many of these smaller sects or communities. Their pacifism also played a role in the conformity that was seen in the Anabaptist faith.This has stood the test of t ime and remained a key part in the Mennonite faith. Each of these key parts of the Anabaptist faith shows the major distinctions between Anabaptists and other Christian groups. The Founders of the Anabaptist Movement Because the Anabaptist movement was so diverse and wide spread across Europe there are a multitude of influential leaders that spanned across Europe. Weaver backs up with this point saying, â€Å"The Original cast of Anabaptist players included a noblemen- who reflected an equal variety of religious backgrounds and came from a variety of regions of Western and Middle Europe. With knowing there are so many influential leaders in the Anabaptist movement there needs to be a focus on what lead to the persecution of the Anabaptists Just a few to remain focused. Starting with the radical Swiss reformer Conrad Grebes who helped found the Anabaptist movement. Grebes was a well-educated man who was working in Zurich Switzerland looking forward to Zinging coming to town. He was able to Join up with Felix Mans and Zinging in studying the Greek New Testament, with the plan to bring the reformation to the city. He began to grow impatient as Zinging slowed on the issue of infant baptism.At this point he was already to give up on the state church and begin again, this made him wonder if anyone would really follow him. Jumping over to Mans, one will find another well-educated man who Joined Zinging n 1519. Mans quickly came to reject Zinging as the ultimate authority in the reformation of the church. â€Å"He believed that the church must be made up of only those who have true faith in Jesus Christ as Savior. † He threw his support in favor from Grebes and they began to work together towards re-baptism of true believers in Christ.Grebes and Mans gather his followers up in January 1525 and took the first step in separating from the state run church by baptizing their first convert. The state run church did not take kindly to this as one might expect and th ey tried to stop this event before it got out of Zurich. They did slow the spread in Zurich but they didn't stop it from spreading to other parts of the country. Three days after he gave his sermon on refusal of infant baptism many of the leaders received notice to leave their position in the church within the next week.By taking on believer's baptism and entering into this new community, Grebes, Mans and their followers were cutting themselves off from the rest of Christianity. Zinging was not ready to Jump off the deep end with them but he did understand their position much better than Luther or Calvin did. While in modern time this doesn't seem like a huge undertaking at the time it put this small group against the rest of the world. Bag show how big of a deal this really was when he says, â€Å"The change, slight as it seems to us, has an electrical effect. Their message was something original as no other party was suggesting getting rid of infant baptism and people really seem ed to connect with this new doctrine. The people of Zurich who jumped into the Anabaptist camp saw their city much like Nineveh, which was lost and broken city that would not listen to the Prophet Joana. Seeing their city Just as cost and broken aided in the spread of this doctrine in the city and beyond. This electric response to this new sect of Christianity is what lead to the persecution beginning.While it seemed to the state church that going after these new converts would silence the Anabaptist it had quite the opposite effect. The most persecution that was faces the more followers seemed to get behind their cause. Persecution of the Anabaptists Throughout history we see different level of persecution within the Christian faith. Many of the original disciples were killed for their faith so persecution is not something new to Christianity. What as new was how much internal persecution new group of radical reformers and at least up to this point reformers like Luther wanted to c hange the church from within.This allowed Luther to avoid such server persecution that the Anabaptists faced. Even before this time we know that re- baptizing someone or being re-baptized was punishable by death. According to Erwin Flashbulbs Beginning in â€Å"the 5th century, repainting could be punished by death, and the code of Justinian (527-65), which was still in effect in much of Europe as late as the 16th century, demanded for conviction only that the fact of repainting e proved. † The state run church did not quickly Jump to killing the Anabaptist but they did swiftly kick them out of Zurich, which lead to them forming the small communities covered previously.The state run church did not remain peaceful for long and Anabaptist began dying for their faith. While what the state run church was doing was wrong they were well within their legal rights to go after the Anabaptists with everything they had. In the sad reality of life they did give it all they had, â€Å"By 1 539, in German-speaking territories alone, the Anabaptists had recorded 780 arts. † It did not start out they harsh, it started most notably in the church of SST. Laurent. Both Grebes and Zinging went to debate their respective sides on infant baptism and ultimately they sided on Single's side.This was only after openly hearing from both sides and allowing each side to present their arguments and counter arguments. They agreed to forbid re-baptism, making it punishable by imprisonment and banishment for those who were baptizing and a large fine for those who were re- baptized. Banishing these pastors and leaders within the church only furthered their each as a church as they wouldn't stop preaching as they were sent to a different country. This helped lay the foundation for all of the small sects of Anabaptists that were popping up across Europe.It took a couple of years to really get things moving but as Bag points out, â€Å"By the end of 1527 the new propaganda has done its work. The process or absorption was complete, and the great Anabaptist movement had entered upon its changeable and exchequer career. † 1527 really kicked off a server level of persecution for the Anabaptists. Bag provides a vast amount of detailed accounts of death because people would not recant their actions. In Salisbury in 1527 there was a plan to kill all of the priests monks and ex-priests.Over 40 people were caught and of those that were caught three priests refused to recant and were burned alive. A group of five others were killed by the sword. Two women wouldn't recant and they were drowned in the local horse pound and burned afterwards. A nobleman wouldn't recant shortly after and he was burned. The strongest showing was when they burned a girdle-maker and a shoe-latched maker in the public square to make an example out of them. Yet time after time there would be those who wouldn't recant their decision to be re-baptized. They knew what was coming and were wil ling to die for their convictions.The number of Anabaptist Martyrs in the five years spanning 1 525 to 1 530 is estimated to be around a thousand in Tyro and the territories surrounding the area. Six hundred is the number slain in the southern area of Austria and the peak being sixty-six being killed in a six week time period. There were leaders such as Duke Wilhelm of Bavaria who â€Å"gave the order that all those who recanted should be beheaded, whilst those Pockets of reformed territories like Gangling and Lutheran began popping up and hill the persecution did not start out as sever there were the same number of Anabaptist facing persecution.There was a certain level of tolerance that could be found in the early stages of the Anabaptist movement in these areas but that quickly gave away to prison time and executions. Felix Mans was still in Zurich, which fell under Single's teachings when he was put to death by drowning. â€Å"He was bound, carried to a boat, and thrown into t he river Limit near the lake, Jan. 5, 1527. He praised God that he was about to die for the truth, and prayed with a loud voice, â€Å"Into thy hands, O Lord, I commend my spirit! Much like Mans, Grebes faced persecution on many level because of his faith.He was â€Å"rearrested, and charged with communistic and revolutionary teaching. † Grebes was sure to use his time in prison to his advantage as he sought to carve more detail into his personal beliefs and defenses for baptism. He was one of the few leaders of the Anabaptist movement that did not die a martyr's death. He was able to escape from prison and went to go live with his sister where he died shortly there after in 1526. With their deaths more and more converts were accepting believer's baptism and the Anabaptist faith was spreading.

How Has Healthy Living Culture Brought About Changes in...

How has the emergence of a healthy living culture in the UK brought about changes in the fast food industry? Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuine. By having the very pleasant picture of the burger and indeed the various vegetables used, makes the burger seem fresher and generally healthier. It is not just the burgers that McDonald’s have applied this method to, there original red and†¦show more content†¦So perhaps McDonald’s may not have removed the option from their menu had it not been for the documentary. Brands: The emergence of healthy living has also certainly had an impact on the branding of a lot of fast food chains, not necessarily all of them but certainly a few. As is shown in the healthy living section, the covers of magazines are littered with the so called â€Å"beautiful people† who are healthy and in good shape. Therefore if we are now in an age where most people are striving to have those kinds of bodies, but they can only get them by being and eating healthy then fast food chains are surely going to struggle? However McDonald’s have simply changed their style of advertising and branding to help over come this problem. When McDonald’s first started in the 1940’s there original branding was a small fat chef with a hamburger for a head called â€Å"speedee†. Now this could simply not work for McDonald’s today with the emergence of the healthy living culture, as the name even suggests its just fast food, whereas now they concentrate on sayi ng on all there boxes things such as 100% beef etc. It wouldn’t even just be the name that would be a problem for McDonald’s branding, it would also be the appearance of the mascot, he is small, fat and has a hamburger for a head. McDonald’s now have a host of celebrity spokespersons ranging from Michael Jordan, arguably the greatest sportsman in the world in the 90’s, the epitome of a healthy person, he and Larry BirdShow MoreRelatedCross Cultural Perspectives On Business And Management1249 Words   |  5 Pagesimprove its global image, McDonald’s culture outside United States has been closely linked to the possibility of it bringing changes in dietary trends. Statistics shows that the governments and the health care advocates are feared to voice their concern over the increasing number of health problems that are associated with fast foods. Childhood obesity and the possibility of such issues will likely double in the next decade† (Johanse n, 2012). The rapid changes in dietary trends and the rise of healthRead MoreThe American Paradox By Michael Pollan973 Words   |  4 Pagesto be healthy, that they do not actually become healthy. The notion that â€Å"a notably unhealthy population preoccupied with nutrition and the idea of eating healthy† (Pollan 268) is what Pollan defines as the â€Å"American paradox†. The amount of time spent focusing on healthy eating habits decreases the joy one contains. Pollan identifies many issues that contribute to what is wrong with the way Americans think about eating today. For instance, we spend too much time and money trying to be healthy, we haveRead MoreFast Food Industry Essay1456 Words   |  6 PagesThe fast food industry has come a long way from its humble beginnings in the suburbs of Southern California. The industry has grown from being a commodity that worked to satisfy its customers efficiently to being filled with corporations that are looking to make the largest profits possible. This has led it to be very involved in political matters and along with the meat industry, it has a very strong hold over food politics. The effects of this on the American society have become noticeable, withRead MoreThe Rise Of Caloric Intake1458 Words   |  6 PagesBigger is Better. This one phrase has come to define the culture in the United States. The more one possesses, be it land, money or material objects, the higher in social standing an individual or family seems to fall. While excess at first may not sound too bad, Americans have brought this motto into their diets. The steady growth of caloric intake in the American diet linked with recent technological advancements and subsequent decline in physical activity has led to the largest epidemic sinceRead MoreTesco Is The Uk s Biggest Food Retailer1377 Words   |  6 PagesTesco Introduction: 300 words TESCO: Brief profile Tesco was founded by Jack Cohen Tesco is the UK’s biggest food retailer offering of variety of food and non-food product, therefore, they also include entertainment, insurance and electrical goods, much more etc. Tesco employs over 440,000 people around the world with over 280,000 in the Uk. Tesco has a philosophy where they put their customers, communities and employees at the heart of everything they do thus they provide a great experienceRead MoreThe Obesity Epidemic2270 Words   |  9 PagesIntroduction The World Health Organization defines being overweight or obese as abnormal or excessive fat accumulation that may impair an individual’s state of health. One asks themselves, how being overweight or obese can be measured? Measuring or classifying an individual of being overweight or obese can be done by measuring an individual’s body mass index or BMI. BMI is an index that classifies individuals to determine if they are either underweight, normal weight, overweight or obesity. BMIRead MoreMcdonalds Case Analysis1604 Words   |  7 PagesValue† to each individual McDonalds customer. It is this principle that has helped us grow into the successful global company that we are today, as we are now the number one fast food restaurant in the world. However, today, several public concerns are threatening our positive image and status. Today, there is an ever-increasing concern for health consciousness, changing demographics, and a list of other issues that are influenc ing how we run our restaurants. These topics must be assessed and analyzedRead MoreEssay on Marketing Strategy Report of Panda Restaurant Group3614 Words   |  15 Pageslargest and fastest growing Asian restaurant company in U.S., main business of Panda Restaurant Group Inn. covers 39 states or region. In the period of fast expansion, PRG always keeps its traditional features and carries out the modern corporation management. However, PRG also faces so many challenges caused by diverse cultures and market changes. This research provides marketing strategies for PRG after the analysis of External Environment Trends, Internal Analysis and Consumer Behavior. KeyRead MoreDescribe the Influence of Two Contrasting Economic Environments on Business Activities Within a Selected Organisation1721 Words   |  7 Pageswould increase their profits due to more people wanting more products and wanting to spend their money. As people have more money to spend on luxuries instead of the essentials it means that the higher value products will be brought. For example the Andrex toilet rolls will be brought instead of Tesco value, because of this it means more money is being spent in the store which is an advantage for Tesco. Recession occurs when people involved in business become more cautious and: * Customers cut backRead MoreBusiness Process Change-Checkers Restaurant5569 Words   |  23 Pagesorganization’s mission statement. I have chosen to evaluate and examine Checkers fast-food restaurant for this business process change project. Checkers boasts to be the restaurant where customers can â€Å"Feast On†. The menu at Checkers is â€Å"Bold food for those who like it big†. The restaurant chain may boast big flavor but one thing it doesn’t boast is a nutritious options menu which almost every other fast food competitor provides. Due to the rising rate of obesity in children and adults in our